Helping Your Business Grow with Clarity
Empowering small and medium businesses with senior level eCommerce and digital expertise, without big agency costs.
“Our mission is to clear the grey areas in eCommerce and digital marketing to deliver results you can measure in sales, revenue, conversions, and customer lifetime value.”
Sanjay Patel – Founder
My Story
From Corporate Leadership to Independent Consultancy.
With almost 20 years’ experience leading eCommerce and digital marketing teams across the UK, US, and Europe, I have helped businesses scale through online sales growth, conversion rate transformations, and creating profitable digital marketing strategies. I started Mostly Grey Digital to bring this expertise directly to businesses that want growth but need practical, affordable support.
I launched Mostly Grey Digital to bridge that gap. The name reflects my philosophy, I make the complex, often confusing parts of eCommerce & digital marketing simple and clear.
What we do
At Mostly Grey Digital, we make the grey areas clear, so you can focus on running your business while I focus on growing it. My expertise spans:
- eCommerce & digital marketing strategy
- Websites design and builds
- CRO and UX optimisation
- Paid media restructure
- CRM build and lifecycle automation
- SEO and local GEO services
- Data and analytics implementation
- AI & marketing automation
How We Work
Project and Contract Work
If you need focus on a specific challenge, we deliver high impact projects that create measurable results. Example projects include:
- Digital strategy
- CRO and UX optimisation
- Paid media restructure
- CRM build and lifecycle automation
- SEO and local GEO services
- Data and analytics implementation
Fractional Leadership
For brands needing senior digital oversight without hiring full time staff. I embed into your team as a fractional Director or Head of eCommerce, managing budgets, shaping strategy, and reporting to leadership.
Best for SMEs with product market fit who want an experienced partner to accelerate growth.
Let’s Talk
Complete the form below to see how I can help,