Insights & Strategies for Digital Growth
Explore practical tips and expert insights on CRO, SEO, analytics, digital strategy, and eCommerce leadership. No jargon — just clear advice you can use to grow your business.
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Data Monetisation for SMEs: Turning Unused Information Into Revenue Streams
Every SME generates data daily — from customer behaviour and sales patterns to supply chain activity and employee workflows. Yet for most, this information sits unused. The result? Missed opportunities… Read More
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Why Landing Page Best Practices Fail: Context, Complexity, and the New Rules of CRO
For years, conversion rate optimisation (CRO) guides have preached the same landing page best practices: keep CTAs above the fold, cut form fields, add urgency. Yet in 2025, these cookie-cutter… Read More
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Bridging the AI Knowledge Gap: Why 51% of SME Leaders Still Don’t “Get” AI (and What to Do About It)
AI is no longer a futuristic buzzword. It’s embedded in the tools businesses use every day, from customer service chatbots to predictive analytics. Yet research shows that 51% of SME… Read More
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Why Most eCommerce Dashboards Are Lying to You
Every eCommerce leader has been there. You open your analytics dashboard, see traffic climbing, conversions ticking up, and ROAS holding steady. On paper, it looks great. However, here’s the uncomfortable… Read More
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5 CRO Fixes That Can Boost Your Website Conversions Without More Ad Spend
Why Conversion Rate Optimisation (CRO) Matters Getting more traffic isn’t always the answer. Often, the biggest gains come from making better use of the visitors you already have. That’s where… Read More
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Why LLM Seeding Matters for Digital Growth (And How You Can Get Started Today)
For the last decade, most businesses have focused almost entirely on search engine rankings. The playbook was simple: climb to the top of Google, win the clicks, convert the traffic.… Read More
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Stop Copying Competitors — Build a Growth Strategy That Actually Fits Your Business
Most SMEs fall into the same trap: they look at what competitors are doing and copy it. The logic feels sound — if it works for them, it’ll work for… Read More
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How A/B Testing Works (And When It’s Worth Doing)
Marketers often talk about A/B testing like it’s the ultimate growth hack. It is powerful — but only if you understand how it works, when to use it, and when… Read More
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How Lifecycle Emails Increase Customer Retention Without Extra Spend
Winning new customers costs money. Keeping them costs far less. Yet many businesses still focus all their energy on acquisition while neglecting retention. Lifecycle emails change that. They build loyalty,… Read More
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How AI and Automation Help Businesses Save Time and Increase Efficiency
Running a business means juggling tasks that eat time and energy. From managing emails and customer data to generating content and reports, it’s easy to get stuck in repetitive work.… Read More
