Category: Analytics & Data
-
Most brands say they’re data driven. Few can trace exactly how a customer moves from first click to final purchase. The missing link is joined up customer journey analytics. The most effective eCommerce teams combine behavioural, transactional and CRM data to see the whole journey. Not more dashboards—just better questions and clearer insight. Why Journey…
-
Most SMEs already track their numbers. Dashboards flash traffic, conversions, and ROAS each week. But here’s the catch: insight without action adds nothing to the bottom line. The difference between businesses that grow and those that stall isn’t the amount of data. It’s the ability to translate analytics into decisions that drive revenue. This post…
-
Every SME generates data daily — from customer behaviour and sales patterns to supply chain activity and employee workflows. Yet for most, this information sits unused. The result? Missed opportunities for revenue and efficiency. The good news: data isn’t just an asset for big tech. SMEs can monetise their own information responsibly, provided they balance…
-
Every eCommerce leader has been there. You open your analytics dashboard, see traffic climbing, conversions ticking up, and ROAS holding steady. On paper, it looks great. However, here’s the uncomfortable truth: most dashboards aren’t built to tell you the whole story. In fact, they often hide it. Dashboards are excellent at showing activity. Yet they…
-
Analytics should bring clarity, not confusion. Yet for many brands, moving to Google Analytics 4 (GA4) has felt overwhelming. New reports, new tracking methods, and endless configuration options make it difficult to know what really matters. The truth? GA4 doesn’t need to be complicated. With the right setup, it becomes a powerful tool for understanding…