Tag: A/B Testing
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Why Conversion Rate Optimisation (CRO) Matters Getting more traffic isn’t always the answer. Often, the biggest gains come from making better use of the visitors you already have. That’s where Conversion Rate Optimisation (CRO) comes in. Here are five simple fixes that can increase conversions — no extra ad spend required. 1. Make Your Value…
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Marketers often talk about A/B testing like it’s the ultimate growth hack. It is powerful — but only if you understand how it works, when to use it, and when it’s not worth the effort. For small and mid-sized businesses, knowing the basics of A/B testing helps you decide whether it’s the right approach, or…