Tag: Analytics
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Every eCommerce leader has been there. You open your analytics dashboard, see traffic climbing, conversions ticking up, and ROAS holding steady. On paper, it looks great. However, here’s the uncomfortable truth: most dashboards aren’t built to tell you the whole story. In fact, they often hide it. Dashboards are excellent at showing activity. Yet they…
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Marketers often talk about A/B testing like it’s the ultimate growth hack. It is powerful — but only if you understand how it works, when to use it, and when it’s not worth the effort. For small and mid-sized businesses, knowing the basics of A/B testing helps you decide whether it’s the right approach, or…
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Conversion Rate Optimisation (CRO) is often sold as something only big brands can afford. Platforms like Optimizely, VWO, or AB Tasty are powerful — but they come with hefty price tags that small businesses can’t justify. That doesn’t mean SMEs are locked out of CRO. You don’t need enterprise tools to improve conversions. What you…