Tag: CRO
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For years, conversion rate optimisation (CRO) guides have preached the same landing page best practices: keep CTAs above the fold, cut form fields, add urgency. Yet in 2025, these cookie-cutter tactics rarely move the needle. Why? Because the digital environment is fragmented, customer journeys are nonlinear, and audiences see straight through generic tricks. The rules…
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Every eCommerce leader has been there. You open your analytics dashboard, see traffic climbing, conversions ticking up, and ROAS holding steady. On paper, it looks great. However, here’s the uncomfortable truth: most dashboards aren’t built to tell you the whole story. In fact, they often hide it. Dashboards are excellent at showing activity. Yet they…
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Most SMEs fall into the same trap: they look at what competitors are doing and copy it. The logic feels sound — if it works for them, it’ll work for us. But here’s the reality: chasing competitor tactics is a race to the bottom. Business’s don’t win by being a weaker version of someone else.…
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Marketers often talk about A/B testing like it’s the ultimate growth hack. It is powerful — but only if you understand how it works, when to use it, and when it’s not worth the effort. For small and mid-sized businesses, knowing the basics of A/B testing helps you decide whether it’s the right approach, or…
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Analytics should bring clarity, not confusion. Yet for many brands, moving to Google Analytics 4 (GA4) has felt overwhelming. New reports, new tracking methods, and endless configuration options make it difficult to know what really matters. The truth? GA4 doesn’t need to be complicated. With the right setup, it becomes a powerful tool for understanding…
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Conversion Rate Optimisation (CRO) is often sold as something only big brands can afford. Platforms like Optimizely, VWO, or AB Tasty are powerful — but they come with hefty price tags that small businesses can’t justify. That doesn’t mean SMEs are locked out of CRO. You don’t need enterprise tools to improve conversions. What you…