Tag: Customer Journey
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Most brands say they’re data driven. Few can trace exactly how a customer moves from first click to final purchase. The missing link is joined up customer journey analytics. The most effective eCommerce teams combine behavioural, transactional and CRM data to see the whole journey. Not more dashboards—just better questions and clearer insight. Why Journey…
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Conversion Rate Optimisation (CRO) is often sold as something only big brands can afford. Platforms like Optimizely, VWO, or AB Tasty are powerful — but they come with hefty price tags that small businesses can’t justify. That doesn’t mean SMEs are locked out of CRO. You don’t need enterprise tools to improve conversions. What you…