Tag: Data-Driven Growth
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For the last decade, most businesses have focused almost entirely on search engine rankings. The playbook was simple: climb to the top of Google, win the clicks, convert the traffic. That model still matters, but the picture has changed. Today, AI driven search and assistants such as ChatGPT, Gemini, and Perplexity are transforming how people…
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Most SMEs fall into the same trap: they look at what competitors are doing and copy it. The logic feels sound — if it works for them, it’ll work for us. But here’s the reality: chasing competitor tactics is a race to the bottom. Business’s don’t win by being a weaker version of someone else.…
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Marketers often talk about A/B testing like it’s the ultimate growth hack. It is powerful — but only if you understand how it works, when to use it, and when it’s not worth the effort. For small and mid-sized businesses, knowing the basics of A/B testing helps you decide whether it’s the right approach, or…
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Conversion Rate Optimisation (CRO) is often sold as something only big brands can afford. Platforms like Optimizely, VWO, or AB Tasty are powerful — but they come with hefty price tags that small businesses can’t justify. That doesn’t mean SMEs are locked out of CRO. You don’t need enterprise tools to improve conversions. What you…