Tag: Data Strategy
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The era of overengineered CRMs is ending. SMEs are done paying for enterprise software that takes quarters to roll out and even longer to prove ROI. What’s emerging instead is smarter — Lean CRM for SMEs — systems that deliver measurable retention uplift within weeks, not months. Most CRMs overpromise by tracking everything; Lean CRMs…
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Every SME generates data daily — from customer behaviour and sales patterns to supply chain activity and employee workflows. Yet for most, this information sits unused. The result? Missed opportunities for revenue and efficiency. The good news: data isn’t just an asset for big tech. SMEs can monetise their own information responsibly, provided they balance…
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Analytics should bring clarity, not confusion. Yet for many brands, moving to Google Analytics 4 (GA4) has felt overwhelming. New reports, new tracking methods, and endless configuration options make it difficult to know what really matters. The truth? GA4 doesn’t need to be complicated. With the right setup, it becomes a powerful tool for understanding…