Tag: Digital Strategy Mistakes
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For the last decade, most businesses have focused almost entirely on search engine rankings. The playbook was simple: climb to the top of Google, win the clicks, convert the traffic. That model still matters, but the picture has changed. Today, AI driven search and assistants such as ChatGPT, Gemini, and Perplexity are transforming how people…
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Most SMEs fall into the same trap: they look at what competitors are doing and copy it. The logic feels sound — if it works for them, it’ll work for us. But here’s the reality: chasing competitor tactics is a race to the bottom. Business’s don’t win by being a weaker version of someone else.…