Tag: eCommerce Growth
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Forget the “Chat”: The Lean AI Roadmap for SMEs in 2026 By 2026, the novelty of asking a chatbot to write a generic email has officially expired. Most SMEs are still stuck in the “experimentation loop,” while high-performing brands have pivoted to Agentic Operations—autonomous systems that don’t just suggest work, but execute it. If your…
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Why Conversion Rate Optimisation (CRO) Matters Getting more traffic isn’t always the answer. Often, the biggest gains come from making better use of the visitors you already have. That’s where Conversion Rate Optimisation (CRO) comes in. Here are five simple fixes that can increase conversions — no extra ad spend required. 1. Make Your Value…
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Winning new customers costs money. Keeping them costs far less. Yet many businesses still focus all their energy on acquisition while neglecting retention. Lifecycle emails change that. They build loyalty, drive repeat purchases, and do it without increasing ad spend. If you want to increase customer lifetime value, lifecycle automation is one of the most…
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When people search for businesses near them, they’re often ready to buy. That’s why Local SEO is one of the most effective ways for ambitious brands to attract customers. But winning locally isn’t about tricks — it’s about making sure your business shows up clearly and consistently wherever people are searching. Why Local SEO Matters…