Tag: eCommerce Strategy
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Most SMEs fall into the same trap: they look at what competitors are doing and copy it. The logic feels sound — if it works for them, it’ll work for us. But here’s the reality: chasing competitor tactics is a race to the bottom. Business’s don’t win by being a weaker version of someone else.…
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Running eCommerce today demands senior-level expertise across trading, marketing, analytics, and customer experience. Yet not every business is ready — or able — to hire a full time Director or Head of eCommerce. That’s where fractional eCommerce leadership comes in. What Is Fractional eCommerce Leadership? Fractional leadership gives businesses access to senior eCommerce expertise on…