Tag: GA4
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Every eCommerce leader has been there. You open your analytics dashboard, see traffic climbing, conversions ticking up, and ROAS holding steady. On paper, it looks great. However, here’s the uncomfortable truth: most dashboards aren’t built to tell you the whole story. In fact, they often hide it. Dashboards are excellent at showing activity. Yet they…
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Analytics should bring clarity, not confusion. Yet for many brands, moving to Google Analytics 4 (GA4) has felt overwhelming. New reports, new tracking methods, and endless configuration options make it difficult to know what really matters. The truth? GA4 doesn’t need to be complicated. With the right setup, it becomes a powerful tool for understanding…
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Conversion Rate Optimisation (CRO) is often sold as something only big brands can afford. Platforms like Optimizely, VWO, or AB Tasty are powerful — but they come with hefty price tags that small businesses can’t justify. That doesn’t mean SMEs are locked out of CRO. You don’t need enterprise tools to improve conversions. What you…