Tag: SEO & Content Strategy
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In 2025, search intent rules SEO strategy. Every guide, every tool, every agency stresses it: optimise for what people search. And they’re not wrong. But here’s the problem — when intent becomes the only compass, brand story suffers. The trade off? You might capture traffic, but you lose distinction. In crowded markets, that’s fatal. The…
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For the last decade, most businesses have focused almost entirely on search engine rankings. The playbook was simple: climb to the top of Google, win the clicks, convert the traffic. That model still matters, but the picture has changed. Today, AI driven search and assistants such as ChatGPT, Gemini, and Perplexity are transforming how people…